» A Monkey Could Write Better Fundraising Copy… | Think Tank Toolkit

In: Fundraising

28 Jul 2009



“The Way We Write Is All Wrong” summarizes the results of a recent computer analysis of fundraising language. And it’s not pretty. The author, Frank Dickerson, of Claremont University points to two primary problems.

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» A Monkey Could Write Better Fundraising Copy… | Think Tank Toolkit

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